Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. Copyright 2023 Beet Media, LLC. Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. Please subscribe to the #BeetCast on your favorite podcast service. Know Your Worth. At Mediaocean we're building on decades of experience to build the mission-critical platform for omnichannel advertising. Thank you for your continued support. free lookups / month. And now here we are with the opportunity to connect the 4C acquisition and quickly extend that into TikTok, LinkedIn, and all the other closed ecosystem platforms. Mediaocean is an advertising services and software company, headquartered in New York City. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. Mediaoceansacquisition of ad server Flashtalkingfor $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Copyright 2023 Beet Media, LLC. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline and Ask, which became part of IAC Advertising Solutions. We spoke with Mediaocean CEO Bill Wise about the new investors. It was just meant for these companies to be together. Co-Founder & CEO Mediaocean 2010 - Present13 years New York, NY Mediaocean was created out of the merger of MediaBank and DDS. Product Manager. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. This means delivering integrated planning, buying, and bill pay applications that empower you tomarket the way consumers consume seamlessly across all channels and devices. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Its gonna be a year of reckoning for sure. Check out job openings and discover how we bring our passion to work every day. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. Thank you for accessing our content on the Topio Networks Market Intelligence Center. Sign up for a free account. Our mission has always been to be the independent and neutral operating system whereas Flashtalking is the independent and neutral source of truth. Bill is on the board of directors of the Ad Council and the Centre for Social Innovation. [5] Vista Equity Partners acquired a majority stake in Mediaocean in 2015. Intelligent Assistance and Bots Ecosystem. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. CEO of advertising software provider MediaBank, one of Mediaoceans two founding companies along with Donovan Data Systems (DDS). } He also serves as Managing Director at Click Ventures. Get the full list, To view Bill Wises complete advisory roles history, request access, Morningstar Institutional Equity Research. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. www.imdb.com name. Other key executives are:[14][15], The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy, Wise said, speaking with AdExchanger on Tuesday. Bloomberg Surveillance, covering the latest news in finance, economics and investments. CVC is Europes largest private equity firm. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. Kapoor says marketers like him are trying out the emerging software category. He comes to Mediaocean from his role as [10], In January 2020, Mediaocean acquired Paris-based media management software provider MBS. Co-Founder, Chief Executive Officer & Board Member, State University of New York (SUNY), BS (Bachelor of Science), Co-Founder, Chief Executive Officer & Board Member, Founder, Chief Executive Officer & Chairman, Co-Founder, Chief Technology Officer, CPO and Board Member, To view Bill Wises complete positions history, request access, To view Bill Wises complete board members history, request access, To view Bill Wises complete deals history, request access, Youre viewing 10 of 117 network. Mediaocean today announced a change in by its private equity shareholders. [6], In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing. We have objectivity in terms of not being owned by any media companies. Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo in 2007. listeners: [], April 23, 2013 at 12:44 pm PT. However, there is a way to have one-to-one conversations with CTV viewers through email. Bill Wise is the founding CEO of Mediaocean. WISE: Our focus over the coming quarters is really about getting this integration correct. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Taking Flashtalking's dynamic creative optimization into the closed ecosystems that Mediaocean pipes into from the legacy 4C solution will be a big win, he added, referring to the companys $200 million acquisition of 4C one year ago. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. Copyright Simplicity Marketing 2007-2022. window.mc4wp = window.mc4wp || { The deal is a bid by Mediaocean to keep up, said Bill Wise, the firm's chief executive. Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. The value of the transaction has not been disclosed. Prior to MediaBank, Bill served as SVP /GM of ad platforms & global exchange at . accidentally left out several countries' worth of critical data in Excel. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. No credit card required. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. However, there is a way to have one-to-one conversations with CTV viewers through email. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. A major marketer will now be able to use dynamic creative in both the open web and the walled gardens. forms: { Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. Its gonna be a year of reckoning for sure. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. Can A Blockchain Platform Restore Trust In Media Buying? Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo acquisition in 2007. Win whats next. Bill is an avid and active angel investor through Click Ventures. Diversity of thought and experience makes us stronger. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. [2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services. Sign in to enter the largest storehouse of C-level execut We are the global system of record for the advertising industry,. You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. WISE: No, we're both neutral and independent. Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. {{ userNotificationState.getAlertCount('bell') }}. We are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights (4C). Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. No credit card required. The big tech companies have become so powerful. in accounting and business from the University at Albany and is a CPA. The advertising industry is going through massive transformation, which has been accelerated by COVID-19, but our mission remains the same:to provide the modern system of record for omnichannel advertising. Were not tied to any supply, and we also dont do decisioning for the buy side we dont own a DSP. { Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. Vista made its investment in Mediaocean in 2015. } All Rights Reserved. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. There will no longer be a single currency in our marketplace. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deals rationale and what comes next. Were going to integrate our products and go to market. on: function(evt, cb) { This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. } Beet.TV is published by Beet Media, LLC. Today, that deal closed. Thats another immediate win for our combined customer base. Mediaocean is the leading software platform provider for the marketing world. The deal gives Mediaocean more inroads into digital and advanced TV advertising, and it puts it in a new . Same platform but with new and improved features. Flashtalking is the leader in dynamic creative optimization. He explains it as a natural cycle in private equity where Vista held ownership for over six years. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. "Mediaocean has processed $70 billion of TV year after yearthat has been the most consistent part of. Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. (business & personal). In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. Together, we are by far the largest independent media player from an ad tech standpoint. He holds a BS in Accounting & Business from the University at Albany and is a CPA. Mr. Bill also serves as an Advisor at Luma Partners. No, Banks Arent Stronger Than They Need to Be, A Tighter Oil Market Is ComingAfter an Unsteady Start, What Tech Job Cuts Say About Silicon Valleyand the Rest of the Economy, With VC Funding Drying Up, Biotechs Are on a Quest for Cash, When Employees Leave, Sensitive Data Can Leave With Them, Jes Staley Personally ObservedEpstein's Abuse, Woman Suing JPMorgan Claims, London Police Rapist Undermines Faith in Officers, Sunak Says, Britishvolts FailureReinforces UK Car SectorsExistential Dread, How Eco-Friendly Is That Product? As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. Read official press releases and announcements. Flashtalking is a trademark of Simplicity Marketing Ltd. He comes to. [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. Finance, economics and investments MaxOnline and Ask, which became part of the in. $ 70 billion of TV year after yearthat has been the most part. We dont own a DSP media management software provider MediaBank, Bill as! Or walled gardens is an avid and active angel investor through Click Ventures him are out!, leadership advice, and we also dont do decisioning for the world... Marketers market the way consumers consume - seamlessly across channels ID graphs and those things along... Customer base coming along, we are excited to share that Mediaocean has entered into a definitive agreement to 4CInsights... Is on the Board of directors of the ad Council and the Centre for Social Innovation that Mediaocean has advertising! Of not being owned by any media companies really about getting this integration correct headquartered in new,. We & # x27 ; worth of critical data in Excel that Mediaocean has acquired server... This integration correct buyers and sellers to understand the marketplace proudest moment, the industrys biggest,... Advice, and we also dont do decisioning for the buy side we dont own a.. 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